Branded Effect Tiktok
Digiday had previously scooped tiktok s ar ad plans noting how these would.
Branded effect tiktok. Tiktok already offers a product called branded effect which lets users add 2d animated lenses to their videos that can be triggered by face and hand movements. Leading access to user attention showcase your brand on tiktok s most premium real estate. From creative face filters to animated objects users can radically change their environment with their smartphones.
There is a new feature rolling out with this announcement that s notable. This branded effect brought out the product concept of love and allowed users to establish a connection with the product. Tiktok has long been eyed as competition for snapchat user.
Leveraging this brand pillar tiktok launched a new marketing campaign with the tagline imadome. Tiktok offers the possibility to create and use 2d 3d and augmented reality ar for the platform. The new ar effect brand scan is being added today alongside the formal launch of tiktok for business itself.
Tiktok has been inching toward this reality with a similar product called branded effect which lets users add branded 2d visual effects to their videos but its new ar format will take it a. Branded effects give brands the opportunity to interact with tiktok users in a way that s engaging and fun said melissa yang head of ecosystem partnerships global business solutions at tiktok. With branded lenses users can interact with the brand and play with it by using their filter.
Up to 60 seconds of full screen and long form video with auto play and sound. Additionally branded effects can be used to offer a virtual try on experience boosting user enthusiasm and driving sales. Create an ad with tiktok ads today.
All of these ad offerings represent a golden opportunity to build relationships with tiktok users and we haven t even scratched the surface. As discussed one of tiktok s core tenets is creativity and self expression. Branded lenses effect.
